Reach new listeners with your music

Editors and listeners create playlists, while platforms also offer personalised recommendations informed by musical preferences and listening history. For an editorial selection, the fit with its theme and sound matters.

Every playlist has its own sound and listening context. A track may feel different in a dance selection, a relaxed background mix or a collection introducing new artists.

A short video can be a first introduction to a track. Music videos, live performances, stories behind a song and creator videos show different sides of the music and give viewers a reason to explore the full version.

One release can provide material for several posts. Different excerpts and stories let an artist introduce the music gradually, giving each video a purpose and viewers another way to connect with the track.

An ad can lead straight to a release or to a page where listeners choose their music service. A clear route helps people continue exploring the track. Impressions, clicks and listens describe different stages of that process.

Listeners should recognise the music from the ad and understand what to do next. Check the link, release availability and destination page before starting the campaign.

A review, interview, radio play or DJ set puts music in context. The fit with the format’s subject, sound and audience matters. An interesting release story helps an author or editor understand how to present it.

A connection to a music scene, an unusual idea or a recording story gives an author another reason to explore the release and share it with their audience.

After discovering a track, a listener may visit the artist’s profile. An up-to-date image, a short introduction, a featured release and clear links help them understand who the artist is and what else to explore.

The profile should continue the impression made by the music. Highlight the essentials first, with the biography, catalogue and other material easy to find for anyone who wants to learn more.

Listeners do not always save a link the first time. Some return through a search for the artist, track or video. Clear names, titles and links help them find the right release again.

Consistent artist names and clear version labels help distinguish an original, remix and live recording. Video descriptions should also reflect what viewers will actually find in the video.

Following an artist, joining a community or subscribing to a newsletter helps keep the connection after a first listen. News, behind-the-scenes material and conversation give people a reason to return, building an audience familiar with the project before the next release.

Mix announcements with things your listeners enjoy. Replies to questions, personal selections and small stories about making music keep the conversation going between releases.

A shared track, remix or performance can introduce one participant’s listeners to another’s music. A clear idea, a suitable format and meaningful involvement from both projects give the collaboration a purpose.

Posts on each artist’s page, contributor mentions and links help listeners explore further. Consider the sound, audience interests and what each person brings to the work when choosing a collaborator.

A live performance, remix, new video or story behind a song can bring fresh attention to a released track. Older music is still new to first-time listeners, and catalogue promotion helps sustain interest between releases.

Existing listeners can discover more about a familiar release, while a new audience needs a clear place to start. A track, selection or video can introduce them to the rest of the catalogue.