PromoRingIn music promotion since 2011
Promotion for tracks, playlists and profiles. Explore completed work and the methods available to discuss for your campaign.
Explore the storiesThe 221K snapshot was taken before the repeat campaign, completed on 17 May.
What was booked, what we did and which figures were preserved, explained separately for each story.
Showing 8 of 16 stories
SoundCloud snapshotChanges in play counts
KSNS
WorkTwo repost-promotion runs for one track.
Total plays in archived snapshots
Snapshots: 8–14 May 2021. Two orders: 8–17 May 2021.
View statistics, KSNSRepost promotion
Makaih Beats
Work25 orders for 18 tracks, each booked for at least 1,000 reposts.
Repeat promotion
Harrison Edward Gansky
Work74 orders for 20 tracks, including repeat promotion.
SoundCloud snapshotChanges in play counts
sheXluvXuat / UAT
WorkThree separate promotion runs for one track.
Total plays in archived snapshots
Snapshots: 13–30 August 2021. Three orders: 13–31 August 2021.
View statistics, sheXluvXuat / UATCampaign series
Randy Seidman
Work29 show episodes and six standalone mixes and tracks.
Dated requests and launches: November 2019–March 2022.
View the work delivered, Randy SeidmanCampaign series
Gezvolt Records
Work38 material-level campaigns for label tracks, EPs and mixes.
Dated requests and launches: August 2020–September 2021.
View the work delivered, Gezvolt RecordsProfile promotion
DJ Oleg Skipper
WorkOne month of repost promotion for the whole profile and catalogue.
Repost promotion
MARIA DULUOZ
WorkEight orders for seven tracks, each booked for at least 1,000 reposts.
Four stories are supported by archived snapshots. Others describe completed order scope and campaign formats; individual client observations are identified separately. These are different types of figures, not a count of unique clients.
Historical examples. Scope and outcomes vary. These figures do not guarantee the results of a new campaign.
SoundCloud
Short and monthly campaigns we have experience running. We agree availability, scope and timing before starting.
3, 5, 7 or 10 days
A short campaign to introduce a release or give previously released music renewed support.
A series of launches
Multiple releases supported through separate campaigns. We agree the launch sequence and which releases to revisit.
Monthly format
Work across a page, its published catalogue and new releases within an agreed scope.
A repost package sets the number of placements within a profile network. A broader plan may include other agreed channels. Reposts do not equal unique listeners.
Send a track, playlist or profile link, the genre and your goals. Music in a short campaign should be publicly available in all countries. For a profile, we agree releases and scope separately.
SoundCloud
We select a set of tools for each SoundCloud track, playlist or profile. The choices reflect your genre, audience, goals and budget, from supporting a single release to working with a catalogue.
We repost tracks and playlists through our own SoundCloud profile network. We choose profiles that suit the music and schedule support across the campaign to introduce the release to their audiences.
We draw on our music contacts and wider profile network to find suitable support for a release. We discuss options for a SoundCloud track, playlist or page based on genre, audience and the formats each contact can offer.
We find SoundCloud playlists that suit the track’s genre, mood and sound. We introduce the music to their curators with a short release description so they can listen and consider it for a playlist.
The curator decides whether to include the track.
A guest mix can introduce a project through a music series or a suitable SoundCloud channel. We discuss the theme, length and selection with the host, then connect the post to your profile and featured releases in its description.
We explore joint releases, remixes, mixes and themed selections with projects whose music fits yours. We discuss the idea and support for the SoundCloud release when the format interests both sides and suits their audiences.
We use promotion platforms and music networks that work with SoundCloud releases. We select an available format for presenting a track, playlist or profile, then agree the scope, timing and how the delivered support can be reviewed.
Editors and creators decide what they publish.
A new SoundCloud upload can be paired with a premiere in a music publication or relevant community. If the editors are interested, we discuss an announcement with a direct link or player and coordinate its timing with the music going public.
We pitch releases to music blogs and publications that suit their genre and story. An article can include a direct link or an embedded SoundCloud player, letting readers listen to the track while learning about the music.
We can introduce your music to reviewers, selectors and independent creators whose audiences fit the release. We discuss how to present the track and link to SoundCloud, while respecting the creator’s own perspective.
We agree the budget and required access before starting.
Social media ads can lead to a specific track or profile on SoundCloud. We use available audience and location settings, prepare different ad versions and review clicks to refine the presentation and budget allocation during the campaign.
When a suitable audience is available in the ad account, we can show music again to people already familiar with the project. Available interactions with ads, posts or your website help define that audience, with ads linking to the selected SoundCloud material.
We introduce music to DJs, producers, radio stations, curators and editors who may be interested in the release. The email includes a short description and a SoundCloud link, with recipients selected for their musical focus and professional interests.
SoundCloud features, not guaranteed standalone PromoRing services. Platform requirements and account access are checked; setup is discussed separately.
SoundCloud’s official advertising tool can show a track in the selected audience’s feed or homepage. We choose campaign settings and a budget for ad impressions, while plays depend on how listeners respond.
Requires Artist Pro and an original, public, monetized track that you own. Mixes, remixes and covers are not eligible for Promote.
Amplify can recommend eligible new tracks to listeners with related music interests. Availability and the release’s eligibility are checked separately.
Requires Artist or Artist Pro, public music longer than one minute and shorter than ten minutes, uploaded or made public within the past 14 days. A specific play count is not guaranteed.
With Fans access in an Artist Pro account connected to monetization, you can communicate personally with your most engaged listeners. The tool supports individual conversations about the music and helps maintain an existing interest in the project.
Bonus tracks uploaded directly to an Artist Pro account can be made available after someone follows the profile. This format can support monthly work with the audience, while the main music being promoted remains public.
We help give the page a consistent look and highlight the music that makes a useful introduction. We review the description, artwork and links, and suggest an order for pinned tracks or playlists when Spotlight is available on your plan.
We check track titles, genres, tags and descriptions to present your music clearly. Descriptions can connect new releases to your catalogue and include useful links while preserving accurate artist and contributor information.
We organize published music into profile playlists by mood, series or a stage in the project’s history. This helps present the wider catalogue, connect new tracks with earlier releases and plan further support for music throughout a campaign.
We compare presentation options, record track figures by date and review available data on play sources and listener countries. Separate links help track clicks from ads, publications and emails so we can refine the campaign plan.
Clicks are not plays, and an increase in a total counter does not by itself establish a channel’s contribution.
We build a plan for your music from these options. The methods, timing and scope are agreed separately, and we check feature and placement availability before starting.
Send the music and its main genre. We will check which networks and formats suit the release. We do not promise identical availability for every genre.
We discuss preferred countries before starting. Audience composition depends on the selected platforms and audience activity; we do not promise a fixed country split.
A repost places music on a profile and can introduce it to that profile’s audience. One repost does not equal one listener, and booked repost scope is not a measurement of plays.
We agree the actions included and the data available. Track counters, completed placements and profile observations are reported separately.
Open snapshots and summaries directly from the cards. If you need other material relevant to your project, tell us about the release and we will check what can be shared.
Timing depends on the service. We’ll clarify it when discussing your request.
Not necessarily. Include it if you already have one. Otherwise, we can start with your goal and the options available.
Send a link to your music and a few words about your goal. Include your preferred timing and budget if you have them in mind.
We’re preparing the full catalogue. You can already contact us to discuss the available promotion options.