Music video promotion
MIL / MILz
Machine In Love
Promoted Machine In Love through posts in VK communities.
- community posts
- 5,000
- video views
- 2M+
Music promotion
Music promotion on VK
We promote tracks, music videos, EPs, compilations and podcasts through community posts. We agree on the format and presentation, arrange placements and review the results.
View examplesExamples of VK promotion
Campaign details cover the preparation of the material and how the promotion was carried out.
Music video promotion
Druzya Timofeya
Tachka
Agreed on the video title and several caption options, then submitted the music video to communities for publication.
- community posts
- 1,000+
Audio track promotion
Rezector
Kiteblast
Ran a week-long campaign for the audio track Kiteblast in VK communities.
- community posts
- 1,106
A series of VK campaigns
Gramada
Videos and compilations
Ran several campaigns for Gramada videos and audio compilations.
- Music videos and visualizers
- Music compilations
- Repeat campaigns
Audio compilation
Sergey Matsegor
Time of Sunset · I Feel · Summertime
Promoted three tracks as one audio compilation, agreeing on their order before submitting it for publication.
- VK search results
- 1,100
VK search as of 1 August 2020.
Single
Etilen
Nikotin
We used the audio from the original post and submitted the material to communities.
- VK search results
- 333
Final screenshot, October 2018.
Podcast
Pasha Snegir
Current Podcast 035 / 043
Promoted two long-form episodes of The Quality Product Of House Music podcast, with a separate VK campaign for each.
- episodes
- 2
Current Podcast 035: December 2018. Current Podcast 043: October 2019.
EP
Erudith
Freedom
Promoted the two-track Freedom EP through posts in VK communities.
- published posts
- 200
Campaign: May 2019.
Audio compilation
Katya Ria
Noir · Thunder
Selected two audio tracks for community promotion, combined them into a compilation and agreed on the versions before launch.
- tracks in the compilation
- 2
Music video promotion
Ilya Zudin
Uletay
Promoted the Uletay music video on VK as part of a broader campaign in October 2016.
- Community submissions
- Posts on user profiles
- Editor outreach
Deep House single
Krinitsyn & Pravda
Sleepwalker
Promoted the single through VK community posts. Communities were still publishing the track when the agreed campaign scope was completed.
- community submissions
- ≈5,000
Performance video promotion
Nikolay Arutyunov
Mercedes Benz
Promoted the Mercedes Benz performance video from the first season of The Voice Senior in VK communities.
- Performance video
- VK community posts
- Completed campaign
Audio compilation
Dinso
Probuy na vkuss
Promoted Probuy na vkuss as part of an audio compilation, agreeing on the presentation and track order before publication.
- Audio compilation
- Agreed track order
- Completed campaign
Who may pick up your release
We introduce music to communities of different sizes and interests. Their posts reach listeners and people who select music for their own platforms.
Music and interest communities
Genre pages, music collections and interest communities, from small groups to large pages. They select material that suits their format and audience.
Media and music editors
A release may catch the attention of editors at VK communities, music websites, radio stations and TV channels. In some campaigns, we also approached community and music website editors directly.
DJs and content creators
Posts introduce music to people looking for new tracks for their own projects. Our past community campaigns have led to support from DJs and YouTube creators.
Clubs, fitness centres and shops
Music can also interest projects whose main focus lies elsewhere. Nightclubs, fitness centres and shops have picked up releases in our experience.
Each administrator or editor decides what to publish. Further support depends on the music, the platform’s format and its audience’s interests.
What we can promote
The presentation follows the material: an audio track, video, several tracks or a long mix.
Track
A post with an audio track, an image and a short caption. Suitable for a single or remix.
Music video or visualizer
Video posts with a presentation suited to the material, from official music videos to visualizers and live performances.
EP or compilation
Several tracks in one post. We agree on the track selection and running order before launch.
Mix or podcast
A single episode or a series of campaigns. Each episode is promoted as a separate release with its own title.
How a campaign works
From choosing the material to reviewing the campaign.
Choose the format
We review the material and discuss the goal: a single track, video, compilation or podcast episode.
Prepare the post
We agree on the audio or video, images, caption and original post, then check that the material is available for placement.
Launch the campaign
We send the material through VK’s Suggest a post feature to communities that accept submissions. A release series can be planned as separate campaigns.
Review the results
We record the results for the campaign period. Published posts, search results and video views are reported separately.
Understanding the results
Each card identifies its metric and, where known, the date it was recorded.
- Published posts
- The number of posts that went live. Submissions sent to communities are not included in this count.
- Search results
- Posts matching the title on the date checked. Results may include older posts and do not equal new placements or unique communities.
- Video views
- The video’s recorded view count. It is separate from unique viewers and the number of community posts.
Questions about VK promotion
Can I promote several tracks at once?
Yes. They can be grouped into one audio compilation. We agree on the selection and track order before launch. Separate videos or different goals can be planned as individual campaigns.
What do I need to provide?
A link to the original post or available audio or video, plus the exact artist name and release title. We also agree on images and a short caption. The original recording should remain available until the campaign ends.
What does a post look like?
It depends on the material: a track with an image and caption, a video post or a collection of audio tracks. We agree on the presentation before launch so it suits the release and the community format.
Can we promote a series of releases?
Yes. We can plan separate launches and choose the format for each: a music video, track, EP or compilation. Our experience includes repeat artist campaigns and multiple episodes from the same series.
How does this relate to followers and plays?
The campaign distributes the material through posts. Audience response depends on the release, its presentation and the community. We therefore assess placements separately from clicks, follows and plays.
Timing and budget
How long does promotion take?
Timing depends on the service. We’ll clarify it when discussing your request.
Do I need a budget in mind?
Not necessarily. Include it if you already have one. Otherwise, we can start with your goal and the options available.
Tell us about your project
Send a link to your music and a few words about your goal. Include your preferred timing and budget if you have them in mind.
Service catalogue
Coming soonWe’re preparing the full catalogue. You can already contact us to discuss the available promotion options.